[News] The Prince of Asia Models...Bread?!
The “Prince of Asia” Jang Keun Suk is modeling…bread in Japan?! A photo of “Jang Keun Suk’s bread” had been uploaded onto various internet community sites, garnering netizens’ attentions.
Last year, Jang Keun Suk had signed with Lawson Frau International and Tree-J Company to become Lawson’s product ambassador. As a result, his face is on two types of bread produced by Lawsons.
Lawsons began selling “Jang Keun Suk Mocha Coffee Melon Bread” and “Jang Keun Suk Bulgogi Bread” in Lawsons’ convenience stores throughout Japan today, January 17.
A representative of Lawsons stated, “Jang Keun Suk is extremely popular among Japanese females, and we chose him to endorse our product because female consumers are our target market. “
Jang Keun Suk has charmed hallyu fans, especially those in Japan, with his memorable characters in dramas like “You’re Beautiful” and “Mary Stayed Out All Night,” as well as his singing prowess. Last year, Japanese magazine “AERA” published an article analyzing Jang Keun Suk’s popularity, stating that his popularity surpasses that of original hallyu star Bae Yong Joon of “Winter Sonata.”
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